I am often amazed at how little webmasters are using on-page elements for Search Engine Optimization (SEO). A lot of webmasters spend enough (or maybe too much) time on their site’s  title and meta-tags, but forget to optimize the on-site elements. Here are a few tips which are easy to implement on your sites:

Header Tags (H1, H2, etc…)

Search Engines love texts that are in between header tags. The H1 tags are the most important, followed by H2 and H3 tags. So, it’s a good idea to put your site title and maybe some sub-titles between H1 tags. By default, the H1 tags appear in a larger and boldfaced font, but you can change that by specifying the font size and font style in your CSS. Be careful with header tags though, don’t overdo it!

Headers of certain parts of your site are in between header tags (such as “Blogroll”  or Archives”), but those words are often irrelevant. A good advice would be to stuff those headers with keywords. For example, if you run a bareback blog, you could change the word blogroll and put in “More Bareback Sites” while you can replace Archives with “Bareback Archives”. Those two phrases of text still look natural, but are now stuffed with relevant keywords.

Boldfaced Texts

While less important than header tags, boldfaced texts are more important than regular texts to a search engine. You can pick some important words or phrases within your website and make them stand out by using the <strong> tags. For example: This site brings you the latest <strong>adult affiliate</strong> news.

Image Alternative Tags (alt)

The image alt tag is used to describe images on your site. If, for whatever reason, a browser in unable to load an image, the alt tag will be shown as an alternative. Alt tags are considered important by search engines, so why not use this as a possibility to mention some of your keywords? Ok, we’re still running that bareback blog. A good alt tag would be something like “hot guys fuck bareback”.  An additional way of using keywords with images, is to use keywords in the name of your images.

Anchor Texts (title)

Anchor texts (or title tags) are used to describe a link. While these tags are not of much value for your own site, they are of value for the site you are linking to. So, when trading links with other sites, always make sure the other webmaster includes a relevant anchor text that describes the content of your site.

Something to remember!

Remember that your succes in SEO depends on multiple factors, such as the regular texts on your site, the number of incoming links and the domain name you are using. On-site elements are only a small piece of the total picture, but these are too important not to use.